Kia to sponsor Rafa Nadal again- so what's your problem?

Yes, yes, I know I go on a bit about badge prejudice but I really belive there are people, from food shoppers who won't be seen dead in Aldi to clothes label slaves who waste precious pounds they could have invested on the markets. Like me, then you really would have something to worry about.
Cars are the prime one. Go on, swallow your sinful pride and buy one of the emerging cheaper makes.
Beneath you?
Well how about this.
Mr Rafa Nadal, the tennis racketeer and all round good looking cove is n ot sponsored by BMW or Audi, the natural bedfellows of such a polite sport but by Kia.
Kia has a long standing association with tennis sponsorship. This January, Kia extended its multi-million U.S. dollar partnership with the Australian Open to become the major sponsor until 2013. Kia has further broadened its relationship with tennis through its official worldwide sponsorship of the Davis Cup and association with tennis stars such as Andre Agassi and, more recently, with Rafael Nadal as global brand ambassador.
Which means he drives one of their cars.
And if he can you can. Mrs Bucket.