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Steve Orme

Trinity Mirror Regionals Driving Force columnist STEVE ORME gives his take on everything from the car with the biggest cup holders (Ford Edge, 20oz) to congestion charges and how your money is spent getting toads safely across the road. It's motoring but not as you know it ...

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Fancy a car launch? Get Knotted!

Posted by Steve Orme on February 11, 2008 4:06 PM | 

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Oh I do like to be beside the.....airport

Over the years many attention getters have arrived through the post designed to raise so and so’s launch invitation to the top of the pile.
I have had a single gauntlet from BMW, mouse mats, half a ticket, Christmas trees, Mafia threats, cake and even items of women's underwear.

No, sorry, that last one was something else altogether.
However, Hyundai has trumped the rest by sending a brand new knotted handkerchief.
“Mugabe, or rather ebagum, I thought, these folk know how to attract a northern lad. We’re off to chuffin’ Blackpool!�
But it’s not. It’s Gatwick. Ah, should have known. You can’t switch on the news these days without seeing southerners patronising the northern ethnic minority by wearing our traditional regional dress.
The jolly promises sunshine without leaving the UK. What, in February?
It’s the launch if the i10, second in Hyundai’s ‘i’ line. Like it. Eye line. Very clever.
It was meant to include the i30 estate but the boat with a full range has yet to come in.
If I succumb to temptation expect a fulsome report here.

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