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Steve Orme

Trinity Mirror Regionals Driving Force columnist STEVE ORME gives his take on everything from the car with the biggest cup holders (Ford Edge, 20oz) to congestion charges and how your money is spent getting toads safely across the road. It's motoring but not as you know it ...

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It's a Mini shoe shop adventure

Posted by Steve Orme on August 6, 2007 12:19 PM | 

That’s Christmas sorted then. From December 1 you will be able to complement ownership of a Mini with your very own, well you wouldn’t want anyone else’s, limited edition training shoes.
Onitsuka Tiger and Mini have teamed up for the promotion. I know who Mini is but have never heard of Onitsuka. This is something I am pleased to admit because it means I am not a happening young person with more fashion sense that money sense.
The shoe marks the arrival of the Mini Clubman in November. I remember the Clubman of old and a pair of shoes were essential to it’s ownership, sports shoes where especially useful when push-starting this bag of leaky, rattling, scrap.
I am sure the BMW version is the pinnacle of automotive engineering. It better had be or I for one will monster it and its association with a pair of high fashion Japanese brothel creepers.
Over the years clothing and cars have often been thrown together in marketing promotions. Orvis, Jeep and pullovers for one. Rubber gloves and Lada estates for another.
But what was the daftest association? Come on, petrol fashion thinking caps on.
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Comments (1)

Gigsy wrote...

Nike Capri !!!

Come on Steve, don't claim fashion ignorance. The word is you were once the owner of a pair of Addidas Trim Trabb in your scally youth. Did you own a pair of Inega jumdo cords?

Posted by: Gigsy  | August 17, 2007 9:57 PM

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