Life behind the five-course lunch and other tales of daring do, part three.
Motor shows. Oh my God. Do you know how painfully tedious motor shows can be? Like spending a day at the Trafford Centre only with more food.
Every PR wants to see your grinning sprocket on show day. Every PR wants to feed you as surely as were you a starving refugee.
Oh sure, because it’s press day you can wander about making your own piece to camera uninhibited, although you would be surprised how may 11-year-old ‘journalists’ turn up.
This week Geneva has been the destination of choice. And a few choice words have been written about its lack of PC credentials.
Believe it or not some car makers had resorted to the old favourite; bare naked ladies. Well almost naked.
This had some hackettes up in arms.
However, by far the most serious complaint came from Russell Bray of the Mail on Sunday and WI Gazette.
Mr Bray wrote, “Wandering around the halls of Geneva is a bit like a motoring version of Life on Mars – you’re thrown back into an alien world where all people seem to worry about is having a good time. It can’t last.�
And how good was this time being had? Some people, it turns out, were smoking. Imagine that.
As well as smoking, Mrs Bray pointed out the amount of exposed female flesh draped over the show cars. How very 1970s. Bray, not the girls.
Before the show Nissan sent a note pointing out that its stand was directly below that of General Motors. For a moment I had terrible visions of bloated hacks dispensing with the last unwanted decorative nibble without due care and attention and the funniest Scotsman in the west, Wayne Bruce, Nissan press office boss, getting his kilt in a twist. Och aye the cocktail sausage!
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